Saturday, 27 November 2021

Supermarket mind games and retail psychology ....

You make a dash to the local supermarket for a few staples like milk, bread, coffee/tea, sugar and some fresh veges.  When you get to the check out though you invariably find you have a few additional items in the shopping trolley that you had no intention of getting and don't even need .... 

Sound familiar??  If you're lucky (and strong minded) they won't be junk food !!

Have you ever wondered why the milk and dairy products are right down the back of pretty much every supermarket?  It's so that you have to walk past hundreds of products you had no intention of buying when you came in the front doors, to get to these every day staples.

But I guess that's a pretty obvious one we've all sussed out right alongside putting the most profitable products right where you look first on the shelves, and the cheapest ones right down the bottom or up the on top shelves....

Our friendly retailers have much sneakier tricks than that up their sleeves though.  For instance, a study found that playing classical music at a wine store got customers to select more expensive wines.  Probably something to do with the image of classical music and 'upper class'; somehow with those thoughts playing in your mind a cheap bottle of plonk doesn't quite cut it.

And playing slow music in general slows customers down so that they have more time to see and buy stuff they didn't want.  Then there is the ploy of using slightly smaller tiles in the more expensive sections of the store because people will automatically slow down when the trolley wheels start to click over the gaps between the tiles faster.  I'm not making this up either incidentally; it comes from Professor Alan Penn of University College in London.

Also beware of shoppers cards because these aren't just about providing discounts.  They also collect a fair whack of information about your shopping habits which enables retailers to better plan shelving layouts, product placement and pricing strategies so that you will buy even more.

Tips to outwit supermarket mind games: 
  1. Take a shopping list with you and stick to it, RELIGIOUSLY
  2. Don't take children with you if possible; that will allow you to avoid the 'strategically placed at children's eye level' temptations
  3. Walk in the front doors with a budget in mind and stick to it, RELIGIOUSLY
  4. Be aware of all the ploys to make you spend more.  I've found doing that allows me to easily resist their luring tactics.  Kind of like an "I will win this battle" game :)



Friday, 25 June 2021

The birds and the bees ....

All 'birds and bees' jokes aside - did you know that without bees most of our natural environment as we know it would come to a complete standstill and eventually die off?

Bees are a major source of fertilization for many plant species.  No bees = no pollination = no fruit / seeds = no new plants / food for other species = when plants that rely on this process to reproduce themselves die off they won't be replaced = a world without most of our food source plants = ..........  You get the picture!!

And this threat to the world's bee populations is being caused by insecticides that we human beings have developed in an effort to control other undesirable (to us) elements in our natural environment.

The two primary culprits are the neurotoxic type pesticides neonicotinoids and fipronil.   These pesticides were introduced in the 1990's to replace older chemicals like DDT which had been proven to have long term harmful effects. The irony is that research now indicates these replacement chemicals are posing a similar threat to nature although manufacturers continue to claim otherwise (of course).

The insecticides are also designed to be systemic which basically means that when they're sprayed onto a plant or come into contact with it, the plant absorbs them and so every part becomes toxic to insects.  Amongst the primary victims are bees but there are a number of other beneficial species also affected according to scientists.

Neonicotinoids, which are a nicotine based product, were developed in the 1980's and released onto the market in the early 1990s as a replacement for older, 'proven to be harmful' chemicals like DDT.  Originally thought to be harmless or to have a low toxicity to many insect species, neonicotinoids have now been linked to a dramatic rise in bee deaths in hives located in close proximity to crops and other food sources where neonicotinoid based pesticides have been used.  This is due to the fact that traces of the pesticides have been found in dead bees in these areas and it is now suspected that toxicity levels of the pesticide for bees and other beneficial insects is much lower than previously thought.  It is also believed that exposure to these chemicals is occurring in hitherto unsuspected ways via dust, pollen and nectar.

Other testing and research is also showing traces of neonicotinoid pesticide contamination and residues in water ie irrigation channels, and in soil samples up to two years after treated seeds have been planted.  Aerial dispersal of the chemicals from treated seeds also occurs because seeds treated with the insecticide are covered with a sticky substance to control their release but are then coated with talc for machine planting (because obviously being sticky the seeds would adhere to the machines if they weren't dusted with something to prevent that).  A significant amount of this talc (referred to as exhausted talc) is thought to get released into the environment during the seeding process and when it lands on flowers whose pollen is collected by bees....  Testing of this talc has shown it can contain around 700,000 times the lethal dose required to kill a bee!!

Researches in Italy have also demonstrated that neonicotinoids affect the immune system of bees which makes them susceptible to viral infections that they are usually resistant to.

The other culprit is Fipronil which is extremely toxic to marine life (fish and other aquatic invertebrates).  It is however not particularly water soluble and tends to bind to sediments rather than get dissolved into the water so this may reduce its potential effect in the marine environment.  Fipronil has always been known to be toxic to bees so its use in areas where bees live and forage has always been cautioned against but probably with limited effect unfortunately.

Interestingly Fipronil is also toxic to some species of birds, notably upland game birds but has no effect on waterfowl and other similar species.  Apparently there is a metabolite within the pesticide rather than the parent compound of the pesticide itself that is toxic to some bird species.

One of the primary uses of Fipronil that we are most familiar with is as the active compound in many popular flea control pet products.  It is also used on golf courses and commercial turf farms to control fleas.  However, genetic resistance is now becoming an issue as flea populations develop resistance to it.

The issues with both these groups of pesticides doesn't just end there though.  As mentioned above there is now enough research available to indicate that they accumulate in the soil and leach into water which means that they are a significant threat to many other beneficial species which live in those environments such as earthworms, freshwater snails, butterflies and birds.

There are also serious implications for food chains in general as the presence of higher levels of neonicotinoids in water environments affects the species that live there which in turn effects the species that depend on aquatic invertebrates for food (wading birds, fish etc).

Several governments around the world have put moratoriums on their use pending further research into the cumulative effects on the environment and in particular their deleterious effects on bee populations.  Their use on certain types of crops has also been banned outright in one or two countries.  Yet manufacturers of the chemicals continue to claim that there is no real hard scientific evidence to back up any of the above issues!!  Hmm, reminds one of the tobacco companies who also claim there is no evidence to support the 'theory' that smoking causes cancer....

Tuesday, 22 June 2021

Healthy and Potato Chips (or Crisps) - are they mutually exclusive terms ??

Love your chips or crisps but don't want to deal with the unhealthy circumstances?

Normally I would say 'healthy' and 'potato chips/crisps' definitely are mutually exclusive terms but it appears that there is a healthy way of making your favourite snack / side dish....

And you don't have to stick to potatoes either.  Turnips, beets, sweet potato, zucchinis, asparagus, pumpkin, apples, some leafy vegetables ....  You're only limited by your imagination it seems.

Baked or microwaved for preference, these unexpected versions of our favourite junk food offer an indulgent and healthy alternative.  They look like they taste pretty good too....




http://www.buzzfeed.com/peggy/25-baked-alternatives-to-potato-chips-and-french-f

But if you're anything like me, the thought of all that preparation can really put you off even attempting such a chore!!  I mean, getting out a sharp knife, slicing and dicing, making sure every chip or fry is the same size so they cook the same ....

Then I saw this nifty little all in one chips maker set which means you're already over the BIGGEST hurdle in your journey towards healthier junk food eating.  This very handy 'kitchen appliance' will let you make your own oil-free, non-fried, healthy chips/crisps quickly and easily!  Gone are the days of manually slicing and dicing because this does it all for you and then all you have to do is stick it in the microwave.  What could be easier than that??

Fun facts about chips and fries from Wikipedia:
A potato chip (American English) or crisp (British English) is a thin slice of potato that has been deep fried or baked until crunchy. Potato chips are commonly served as an appetizer, side dish, or snack. The basic chips are cooked and salted; additional varieties are manufactured using various flavourings and ingredients including seasonings, herbs, spices, cheeses, and artificial additives.
French fries (American English) or chips, fries, finger chips, or French-fried potatoes are batons of deep-fried potato. Americans and most Canadians refer to any elongated pieces of fried potatoes as fries, while in the United Kingdom, Australia, Ireland and New Zealand, long, thinly cut slices of fried potatoes are sometimes called fries to distinguish them from the more thickly cut strips called chips.